To drive sales of business flights from Lagos to London.
As we could not place pixels on the website to garner customer insights, we acquired 3rd party audience segments from BlueKai and Bombora. We targeted business owners, entrepreneurs and self-employed interested in travel.
British Airways got a staggering 968% ROMI. We were able to optimise the campaign from our feedback with 70% of conversions coming from mobile devices and only 21% from desktop.