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Device Tablet Drive sales of business flights
THE CHALLENGE

To drive sales of business flights from Lagos to London.

THE SOLUTION

As we could not place pixels on the website to garner customer insights, we acquired 3rd party audience segments from BlueKai and Bombora. We targeted business owners, entrepreneurs and self-employed interested in travel.

Client: Carat
Brand: British Airways
Period: 1 Feb – 1 Mar


70%

Conversations From Mobile 70%


21%

Conversations from Desktop


968%

Romi

THE RESULTS

British Airways got a staggering 968% ROMI. We were able to optimise the campaign from our feedback with 70% of conversions coming from mobile devices and only 21% from desktop.