Skip to content
..
..

Device Tablet Sales Promotion
The Challenge

To create Rich Media dynamic Ad-Units to drive traffic to the online store during the festive season, increasing sales and engagement.

THE SOLUTION

We chose to deliver the Rich Media Ad-Units to white listed mobile domains. We targeted South African IP’s across mobile and tablets. We targeted users across premium Food, Fashion, Lifestyle and Family ublications.

Client: Carat
Brand: Woolworths
Period: 23 Dec – 31 Dec


0.73%

Engagement Rate 0.73%


16%

Video Play Rate


60%

Video Completion Rate (Food and Beverage Benchmark 43.2%)

THE RESULTS

We had a 16% play rate for video well above the Food and Beverage Benchmark of 0.3%, with a 60% completion rate. We also had an ad engagement rate of 0.73% surpassing the benchmark of 0.64%.