Besides creating awareness for the launch of the new Reanult Captur Sunset. We were tasked with engaging cconsumers to book test drives.
By placing Rocket Fuel pixels on their webpage and using Moment Scoring we were able to gain audience insights about their consumers. We were able to target the right people at the right time.
We successfully achieved 860 conversions through the campaign with a cost per lead (CPL) of R24.75. From our audience insights we were able to establish that 58% of conversions came from mobile phones and optimised the campaign accordingly.